China International Stationery and Office Supplies Exhibition
Shanghai New International Expo Centre
Shanghai, China 21 – 23 September 2011
Show retains its leading position
Exhibitors and visitors were highly satisfied with the 2011 show
Fringe events play an important part in the show’s succes
Paperworld China proved once again that it’s the leading trade fair in Asia for stationery and office supply products, when it took place
21 – 23 September 2011 at the Shanghai New International Expo Centre with 516 exhibitors from 15 countries and regions.
The show attracted 19,162 visitors from 85 countries and regions to source a variety of stationery and office supply products. This figure reflects a four percent increase in attendance compared to the 2010 show.
The top overseas visiting countries and regions were Hong Kong, India, Indonesia, Japan, the Philippines, Russia, Singapore, South Korea, Taiwan and the USA.
Mr Evan Sha, Deputy General Manager, Messe Frankfurt (Shanghai) Co Ltd said: “Our efforts to add more value by offering a new Business-Matching Programme and an area for Extraordinary Stationery were well supported. Exhibitors and visitors were highly satisfied with the 2011 show.”
Acme United Corporation from the USA was promoting their Westcott brand of scissors and rulers. Acme United’s Chairman of the Board and CEO, Mr Walter C Johnsen was pleased with the level of business achieved. He said: "We signed contracts with two major superstores and a huge mass market retailer. This has been our best show yet.”
German ink specialist Dokumental GmbH & Co KG Schreibfarben also signed large contracts at the show. Ms Ilona Karst, Director of Sales & Marketing for Dokumental commented: “To do business you really need to meet your customer face-to-face and at this show we can do that. So far we have signed major contracts for ballpoint ink with pen manufacturers from China and India.”
Sunwood Holding Group Co Ltd from China met with buyers wanting back-to-school products. Mr Johnny Wei, the company’s Marketing and Product Manager remarked: “Our new range of school products featuring age-appropriate designs was well received. We expect many of the buyers interested in these lines to place orders.”
First time exhibitor Pankyo Co Ltd, a Korean manufacturer of office supply products found distributers. Ms Yu Mi Lee from Pankyo’s International Department said: “We joined the show to find distributors from China and South East Asia and we found them. We are pleased with what we have achieved over the last few days.”
Recognising that buyers from different markets want different products, more domestic companies brought tailored products to the show. One such firm was Deli Group Co Ltd. Mr Chen Xueqiang, Deli’s Vice General Manager noted: “The products we brought for the domestic and international markets did well. Buyers from China wanted our designed stationery and office supply products, while buyers from Europe and North America were interested in our formaldehyde-free pens.”
The new area for Extraordinary Stationery was also rated positively by exhibitors. Hero Pen Factory Co Ltd, a premium pen manufacturer from China was glad of the opportunity to showcase their handcrafted gold and jewel enamel pens. Mr Dong Wen Bin, Hero’s Vice General Manager said: “This has been a good platform to promote our new line of pens to China’s luxury market.”
Paperworld China attracted thousands of visitors, including three international buyer delegations from Germany, Korea and Europe. The European buyer delegation, organised by the French-based Visions & Trends magazine included buyers from Belgium, France, Hungary, Romania and the UK. The German and Korean buyer groups were organised by Boss, a leading industry publication from Germany and the Korea Stationery Industry Cooperative which also organised the show’s first ever pavilion from Korea. There were also 12 domestic buyer delegations which included five buyer groups from the Chinese government.
Paperworld China is an important event for buyers of stationery products according to Mr Piyush Jain, Managing Partner for Sohan LaL Nem Chand Jain, India’s largest supplier of stationery products. He said: “The whole world is sourcing from China and this show is the place to look for stationery products. I have found a complete range of quality stationery products.”
Buyers were also impressed by the quality of the products displayed by domestic exhibitors. Mr Karl Jemson from Consortium, the UK’s largest independent supplier of education resources remarked:
“I have found some good Chinese suppliers for art products and school items. I am glad to find that the quality of Chinese products is improving.”
Participants in the show’s first ever Business-Matching Programme were able to establish strategic partnerships. Mr Jean-Pierre Maternowski, Purchasing Director for French company Majuscule said: “Joining the business-matching programmes has been a worthwhile experience as we have the details of at least one supplier we can work with directly to reduce our overheads.” The French buyer dealer group orders over 1.5 million preparation lines of back-to-school products annually.
Fringe events play an important part in the show’s success
Delivering more than sourcing platform, attendees of the show’s fringe events gained knowledge about the latest trends in the stationery and office supplies industry.
Mr Eric Zhong, General Manager of Savfor attended the Round Table about “The future of total office solutions”. He said: “I learnt that office sourcing is not just about finding separate providers, it’s about finding a total solution provider for everything in the office.” Savfor is a domestic supplier of office products.
Paperworld China is organised by Messe Frankfurt (Shanghai)
Co Ltd and the China Chamber of Commerce for I/E of Light Industrial Products & Arts-crafts. For more information about the show, please visit
The next edition of Paperworld China will take place at the Shanghai New International Expo Centre from 19 – 21 September 2012.
Other shows under the Paperworld brand include:
• Hong Kong International Stationery Fair
9 – 12 January 2012, Hong Kong
28 January – 31 January 2012, Frankfurt
• Paperworld Middle East
6 – 8 March 2012, Dubai
• Paperworld Russia
25 – 27 September 2012, Moscow
Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information,